You do not need to be a certified SEO Analyst nor should you have the technical know-how to build a WordPress website to know that you need to land the number one search position on Google if you want to keep those revenues coming.
That being said, however, what you do need to know is how to enhance your spot in Google’s search engine results pages (SERPs), without getting a penalty.
To do this you would have to:
- Know the basics.
For your business or brand to capitalize on the massive online visibility impact that Google brings, you need to know how things work. This means learning how websites get a spot in Google’s rankings and how they fall off the same ladder.
If you’ve ever heard of a link building company give out advice on how web crawlers and algorithms run the show when it comes to search engines, then this one would come as no surprise to you.
As with other search engines, Google operates on crawling links and websites through its bots. It then evaluates them based on various ranking factors and awards higher ranks to those more qualified. Conversely, it turns to established quality guidelines and algorithmic updates as a basis for handing out manual actions and algorithmic penalties, respectively.
- Do a site audit.
Ask the number one SEO company about improving your site’s rankings and you’d be met with this advice. You need to take the time to look internally and inspect every corner in your website. This includes zoning in on the details of your current SEO strategy, so you can find out which aspects are causing your low Google ranking. Only by knowing where you stand can you figure out what improvements need to be done in the long run.
- Start optimizing.
Finally, once you know how Google works and what you need to do to enhance your rankings sans the penalties, the next logical step would be to execute your recalibrated SEO strategies.
Most small business SEO services start by working on the latest trends in SEO which includes the following:
- optimizing for voice search
- passing Google’s mobile-friendly test
- ensuring website security by using HTTPS
- generating better content and using long-tail keywords
To recap, you can work your way up Google’s search results by doing three things. First, you need to know the basics about ranking and penalties. Second, you need to conduct a thorough site audit. And third, you need to optimize according to the latest trends.